For every owner and buyer at a cleaning company or workshop
"Cheap cleaning product is often more expensive than you think: this free guide lets you work out in 10 minutes what a job really costs you"
A free buying guide with the calculation method we use ourselves. Dosing, use and safety next to the price per litre. That is where your margin sits.
(This is the calculation method we use ourselves)
100% privacy. No spam. No calls.
CLEANLINE INDUSTRIESSame job, the right chemical
Left: the work floor as it looks every week. Right: the same floor after one round with the right chemical.
Why the cheapest litre is your most expensive choice (and you do not see it)
Watch the floor for a minute. The bucket has to be full. The customer is waiting. So the foreman tips in a splash by eye.
Nobody grabs the measuring cup. It is still in its wrapper, at the back of the cupboard. That splash feels free. It is not.
By eye is often two to three times the dose. Three times a day. All year round. You do not see it on the quote. You only see it when you start to tally.
And that is where your margin sits. Not in a euro per litre. But in the splash too much, in the second pass over the same surface, and in the wrong chemical on the wrong material.
This is only point 1 of 6. Below you can see where more margin leaks away.
Not sure yet which product you need?
Tell us what you clean and what is on it. Our specialist looks at it with you and sends a sample with dosing advice.
What is in it for you?
Lower cost price per job
You calculate on ready-to-use litre. That way you see where you really lose money and where you do not.
Less use
Measure and dose to fit. No more splash on feel. That saves litres per week.
Less rework
The right chemistry on the right dirt. One pass over the surface instead of two.
More margin, more grip
With your own line you no longer compete on price. You build margin and customer loyalty.
The 6 points: each one hits a spot where your margin leaks away
Everyone picks the lowest price per litre. That number jumps out on the quote. But you do not pay per litre. You pay per job. Cheap stuff is often weak stuff, so you tip in double and go over the same spot a second time. The price per litre on paper is not your cost price on the floor.
We make cleaning chemicals for industry, in our own lab. And we buy in raw materials ourselves, so we know that sum from the inside. Every week we see the same thing: almost every business loses its margin in the same 6 spots. Those 6 are now in a free guide. In plain words. Per point you read: what to look at, how to measure it, and what it saves you.
Inside the guide you will find:
- Point 1: the one sum that fairly compares a concentrate and a ready-to-use product. Most buyers never work it out.
- Point 2: why a more expensive concentrate almost always wins once you dilute it. The answer sits in the dilution, not on the quote.
- Point 3: how you measure in a week whether too much is being dosed. And what that splash by eye costs you per year.
- Point 5: why a ten-euro dosing pump often pays for itself within weeks. Plus the number you use to work that out yourself.
- Point 6: which chemistry belongs on which dirt and on which material. So you never wreck a surface or part again with a chemical that is too strong.
- And the 6 points you judge a supplier on, so you never again fall for the grey jerrycan with the lowest price.
What the people who tried it say
Our customers are cleaning companies and workshops all over the Netherlands. We keep their company names private, that is part of doing business. You may read their words.
“We bought on the lowest price per litre for years. When I converted it to price per bucket, none of it added up. The expensive concentrate was the cheapest in use.”
“Put a dosing pump on the jerrycan. Use almost halved. The floor is just as clean. That thing cost a tenner.”
“A strong chemical ate into our aluminium part. They first asked which metal it was, then gave advice. I had never seen that before.”
“I thought: another rep with a nice story. But they wanted to see my dirt in the lab first. The sample worked on the first pass.”
“Two people, same job, double the difference in use. Since the fixed dosing, my cost price per job is finally locked in.”
“We resell. Everyone delivered the same grey jerrycan. Now we have our own label. Customers no longer look only at the price.”
An honest letter from the our lab bench
Dear professional,
We are a Dutch factory. Our place smells of chemistry. We make cleaning chemicals, every day, for years.
Every week people send us their dirt. Baked-on grease from a workshop floor. An aluminium part a strong chemical was not allowed to touch. A bucket that got a splash by eye. In our lab we work out which chemical dissolves it, without attacking the metal. That is our trade.
And in all those years we kept seeing the same thing. Businesses pay too much. Not because their chemical is bad. But because they buy on the price per litre and never measure what a job really uses.
We always gave that knowledge away to customers. Now we put it in a free guide, for everyone.
Why free? Simple. We hope that after reading you think: if their free guide is this good, what would their chemical do? That is our whole business model. Now you know the motive, and you can read the guide in peace.
The Cleanline teamOur own factory and lab
Honest: our chemical is often not the cheapest per litre.
We are open about that. A jerrycan from us sometimes costs more than the one you work with now.
But you do not pay per litre. You pay per job. A concentrate made for your dirt finishes faster, with less product and without a second pass.
Do the math. Chemical A is ready-to-use and costs 2 euros per litre. Chemical B is a concentrate, 30 euros per litre, but diluted 1:50 that is about 59 cents per ready-to-use litre. On the quote A looks fifteen times cheaper. In the bucket B is over three times cheaper. Then you know what the lowest price per litre really costs you.
That is why we let you test for free first. Your own numbers convince better than we do.
How one customer did it
A cleaning company in the south found its margin in the use
A cleaning company converted its products to price per ready-to-use litre. Then the cheap chemical on the floor turned out to be the most expensive. They put a dosing pump on the bucket and now measure use per job. Do the math: a ten-euro dosing pump that halves your use pays for itself in a few weeks and keeps earning on every job after that.
“We bought on the lowest price per litre for years. When we converted it, none of it added up. The gain sat in the dosing, not in the supplier.”
This is what you get today. All free.
The guide: buy on cost price, not on price per litre (PDF)
€ 97
Bonus: worksheet for your price per ready-to-use litre
€ 39
Bonus: free test sample, matched to your work
€ 149
Worth € 285 together
Today: € 0
To be honest: we are a factory, not a call centre. Our lab people make each test sample themselves, on your dirt and your material. So we only do a few a month. When full, it is full.
Our guarantee, in black and white
Test our chemical? If the price per ready-to-use litre is not equal to or lower than your current one, at an equal or better result, we make a new formula for free. As long as it takes to get it right.
Get your free guide here
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The products that go with this
Questions we hear a lot
Do you buy chemical for a cleaning company, a workshop or to resell? Then yes. The guide is for the people who choose and pay for the chemistry: owners and buyers.
No. It is one simple sum and a worksheet you fill in yourself. You put in the price and the dilution. The rest works out on its own.
Nothing. The guide is free. The test sample too. We only earn when you become a customer later. It is that simple.
No. You are tied to nothing. You read the guide. You recalculate your own chemical. You decide what you do with it.
P.S. Still in doubt? Reading the guide takes you 15 minutes. Most companies find where their money leaks away within a week. Doing nothing costs you that same margin on every single job.
P.P.S. You get the guide straight in your inbox. No calls after. We supply companies, so we only ask for your email and your company name.
Let us work it out
Tell us what you clean and what is on it. We find the product, send a sample and dosing advice that fits the way you work.
Send me the free guide
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