Private label cleaning products under your own brand
Have industrial cleaning chemicals produced under your own brand by a Dutch manufacturer with its own laboratory. From bespoke formula to label and packaging, from just 100 litres. Complete the request and we will get in touch as soon as possible.
Where would you like to start?
Design it yourself
See your own brand on the bottle
Pick a Cleanline container, upload your logo and fill in your product details. You get a design of your own label on the packaging, in your browser, before you have spoken to anyone.
What comes out is a design proposal, not a print-ready label. The statutory information on a label, such as the hazard statements and the composition, is filled in by Cleanline once we know which product it is going on. The designer is in Dutch.
What you get as a private label partner
- Bespoke formulas from our laboratory, tailored to your application and margins.
- Production in the Netherlands, short lines of communication and fast repeat orders.
- Possible from just 100 litres, so you can launch without major stock risk.
- Label, packaging and safety data sheets arranged under your brand name.
- Formulation ownership: your recipe stays yours.
What is private label at Cleanline
Private label means you sell cleaning products under your own brand name, while Cleanline develops, produces and fills the chemistry. Unlike a distributor that simply relabels an existing product, with us you buy directly from the manufacturer that has its own laboratory. That lets you adjust the formula to your soiling, your materials and your price point.
Why private label with a manufacturer that has its own lab
- A bespoke recipe that suits your customers, not a generic product with a different label.
- Control over the cost price per litre in use, because you pay no middlemen.
- Scalability: start small and scale up to IBC or pallet once your brand takes off.
- A single point of contact for formula, production, packaging and compliance.
How it works in four steps
- 1. Introduction. We discuss your market, your application and the volume you want to start with.
- 2. Formula and sample. Our lab puts together a formula and you test it in practice.
- 3. Brand and packaging. We arrange the label, containers and safety data sheets under your brand name.
- 4. Production and repeat orders. We produce in the Netherlands with short lead times, including in small batches.
Who private label cleaning chemistry is for
Wholesalers, cleaning companies, technical service providers and brand owners that want to run their own line of industrial cleaning products without producing it themselves. Whether you want a single degreaser under your own brand or a full line, we scale with you.
Frequently asked questions about private label
The minimum order quantity for private label is 100 litres per product. From that volume you can launch your own line without major stock risk, and you scale up once your brand takes off.
Yes. Our own laboratory develops a bespoke formula for your application, or improves an existing product. The formulation stays yours.
Yes. We arrange the label, containers and the statutory safety data sheets under your brand name, from spray bottle to IBC.
After the introduction and an approved sample we can move to production. Because we produce in the Netherlands, lead times are short.
Private label request
The more completely you fill this in, the more precisely we can help. Only name, company and email are required. Your answers go straight to our team.
Our team will get in touch as soon as possible to discuss your product, volume, formula and packaging. You will also receive a confirmation by email.
Ready to start your own line?
Request a no-obligation private label consultation. We will help you think through formula, packaging and margin.
See your own brand on the bottle
Design your own label